facial recognition
facial recognition

Will Facebook cease using facial recognition with over a billion users’ data?

According to Facebook, its change in policy will result in the deletion of more than a billion people’s facial data. This could reignite debate over the proliferation of face-scanning services throughout the Internet.

Since 2010, Facebook has stripped the technology that was used to automatically tag people by name in photos by taking into account the future promise as well as potential risks to privacy and surveillance.

“The various specific situations where facial recognition can be helpful must be weighed against growing concerns regarding its use,” says Vice President for Artificial Intelligence Jerome Pesenti.

Social networks did more than anyone to normalize an innovative technology that had been controversial. Face-scanning systems have been used in schools, airports, police investigations, worker monitoring, and other applications since Facebook proved their utility over a decade ago.

Facebook is changing its name to Meta to focus on the virtual world

The reversal of Facebook’s decision could fuel concerns about the technology’s potential misuse and skepticism about its unregulated nature. The promotion of the technology by Facebook has already left an indelible mark on the Internet, according to some privacy experts. Similar facial recognition features are used by companies such as Google and Apple for photo tagging, but typically only in private albums not available to the public.

According to Liz O’Sullivan, the chief executive of algorithmic assessment start-up Parity, Facebook “introduced this technology in a way that displayed its utility while downplaying its downsides.” Using data they had access not only to people, but also to how their behavior changes over time. It is undoubtedly Facebook’s facial recognition system that offers the best facial recognition in the world.

Furthermore, the move highlights how Facebook, which for years prided itself on pushing products that resulted in outcries from privacy experts and the public, has historically pushed forward with products that have been controversial.

A whistleblower recently uncovered tens of thousands of pages of research documenting Facebook’s knowledge of societal harms caused by its service. Last week, the social network changed the name of its parent company to Meta.

What’s up with tracking data , screenshots, and facial recognition 

The leadership of the company has appeared eager to demonstrate that it is aware of potential negative consequences of its products. In response to accusations that internal research found that Instagram for children damaged some teen girls’ body images, the company recently paused its development of the product.

 A product line that includes virtual reality will also be developed, along with regulators and taking safety and privacy into account from the very beginning. The company is also rumored to be developing a smartwatch that can take biometric readings, which might offer more sensitive data access.

Facebook will follow the footsteps of other tech giants who have also expressed concerns about the software’s legal uncertainty in a country where regulators have yet to create a clear set of rules governing its use.

When Amazon extended a global ban of its police facial recognition software indefinitely in May, it cited a similar reason: Congress had not passed appropriate legislation. As of last year, Microsoft and IBM no longer sold their own facial recognition technology to police departments.

Future products will incorporate the technology

According to a study, more than a third of Facebook users use facial recognition software, making it an accessibility benefit for the visually impaired. The service was once automatic for users. In recent months, however, Facebook has been faced with questions about whether the technology will be incorporated into upcoming products like a pair of camera glasses the company collaborated with Ray-Ban or its broader shift toward “metaverses.”

Its existing glasses do not include that feature, according to company executives. In the blog post, Pesante said the company will continue to explore “potential future applications of technologies like this.” Despite ending its existing Face Recognition system, he said the company is closing down its existing system.


Experts say Facebook’s facial recognition algorithms convert people’s photos into mathematical representations of their likeness that the software can compare with millions of other photos in an instant. However, deleting those templates won’t stop companies such as Clearview AI from using the images to develop facial recognition software for police departments.

Facebook runs afoul of the federal government?

removing the templates won’t prevent other companies from using their own facial recognition software with saved Facebook photos. PimEyes, for example, allows anyone to scan through billions of photos on the Web to search for faces.
In its decision to reverse, Facebook runs afoul of the federal government, which has been aggressively expanding the use of facial recognition across its own employees, criminal suspects, and even U.S. citizens at large. Government auditors heard from ten federal agencies this year that they plan to improve face-scanning technology by 2023.
Federal regulations relating to the use of facial recognition by law enforcement and other government authorities have been proposed by some members of Congress, but none have yet been passed. According to the European Parliament, police using facial recognition in public places should be prohibited.
Boston and San Francisco, among others, have enacted laws banning or restricting the technology’s use, but they mostly apply to government use, not to companies.

Anybody can become a cop on this facial recognition website

A year after Facebook agreed to pay $650 million to settle a class-action lawsuit alleging it broke the law by collecting facial and other “biometric” data without consent in California, one of three states that prohibit companies from collecting this data. In the Cambridge Analytica scandal,

Facebook settled separate allegations alleging it misled consumers about how third parties could access consumer data.
As the first application of the technology, Facebook introduced facial recognition in 2010. Facebook’s software automatically tags people in photos, which links their images to their online identities and accounts at the time, making this decision controversial.

Two people who participated in early conversations about the technology and spoke on condition of anonymity to discuss private matters reveal, however, that notifying people they were tagged in photos is an excellent psychological tactic to lure them into engaging with the service.

Before Facebook went public in 2012, the company’s leadership was obsessed with growing how long users spent on the platform. In the same year, Facebook purchased Instagram, but some Instagram employees refused to include photo-tagging into the app due to concerns about creepiness, The Post reported. The decision was not made due to photo-tagging’s success.

Face recognition to be expanded by federal government despite growing concerns

Its ability to identify people from afar without their knowledge or consent has evoked dystopian fears of devastating surveillance more generally.

The about-face by Facebook may energise calls for new legal guardrails and further shift the debate from companies to lawmakers, Jake Laperruque, a senior policy counsel at Project On Government Oversight said.
Another sea change has been made in how technology is perceived. A number of companies are now saying that facial recognition is too intrusive,” he said. “The fact is that facial recognition is everywhere and there is no other way to deal with it than through laws.

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